Brands That Trick Us With With Deceptive Packaging - Health and Wellness News

Brands That Trick Us With With Deceptive Packaging


Packaging has power. One of the most powerful tools in a product’s license is its packaging. It sticks in a person’s mind. It helps when influencing the buying decision. It is the very first interaction that a customer has with the physical product. The packaging is, to put it mildly, their gateway drug. A good package speaks about the company’s values – How much material they use? Are they green? Do they shell out from lacquered pains? Etc. It also speaks about the company’s quality, its brand, and its story. A study by Forbes determined that 60-80% of consumers do not return to the same product even if they were satisfied with the end result. Why? Because they didn’t experience a “wow” moment. Many companies and a lot of marketing teams have determined that that moment, the second you’re left flabbergasted, begins with the package the product is wrapped in. It keeps the product in your consumer’s mind and makes the whole buying process incredibly memorable. Today we’re going to look at some of the bad bunch that uses packaging as a means to deceive and trick consumers into buying their products. Truly pernicious companies that give the likes of Snickers a bad name. 

Pop Tart

There’s a psychological effect that packaging has on a consumer and one that companies, good ones or bad ones, like to exploit. This one below is one of those rotten eggs that gives off a bad smell and leaves us wondering why..

Image Courtesy of reddit.com/r/a*sholedesign

Pop-Tarts is a huge breakfast brand, so it’s rather odd that they would denigrate their brand with such a callous way of tricking the public. Really, we ask you, how much could a bit more frosting cost? Is it so hard to show a product that looks just like it does on the box?

Dove 

Great packaging might be the critical factor between a consumer choosing brand A over Brand B. How often do you pick a product, say a soft drink or a box of cookies, based solely on which packaging is more eye-catching to you? 

Image Courtesy of YoungCelestial

XL equals the same as normal size… Since when? The idea of having an Extra Large container is to give your consumers more bang for their buck. Here Dove really dropped the proverbial soap in the proverbial shower with this packaging fail. 

Rolls

For some, the idea that packaging is key is a well-known fact. We’ve all, one time or another, bought something because of its wrapping. It’s human nature and something we can’t stop doing. Everyone does it, even when they are kids. 

Image Courtesy of buzzfeed.com/kevinsmith

The thing about tricky packaging, which you will bear witness to in this article, is that you really have to pay attention to the fine print. That’s where the nastiness hides. Take a look at this example: same product as before; the only thing is that they cut the initial 4 rolls into 12 smaller ones.

Waffles

If you’re skeptical about the effectiveness of great packaging just ask yourself, how many products have you bought that really “wow” you? And was the packaging involved when you were awestruck? If so, what made that box stand out?

Image Courtesy of buzzfeed.com/andrewziegler/

Doesn’t that look like that fine emoji on your keyboard? You know the one… The one that Patrick Steward voted in that ridiculous Emoji Movie. This is just heartbreaking. It’s less about the packaging and more about the product. 

False Advertising

Over 80% of people that like a product will often save the packaging. Many commenting that it adds to the resale value. Others simply stating that it was too nice to throw out. Packaging or boxes being kept as heirlooms.

Image Courtesy of thechive.com

Some of these examples have less to do about the packaging.. Although if you think about it, a store’s ads’ are nothing more than the package of said store. Food for thought. Time really is relative, but when did Unlimited time translate to 35 minutes maximum?

Dorito

Did you know that there are empty packages and box stores on eBay and Etsy, and other such platforms? That’s right, people who put up their empty well-cared for product boxes for sales. And they are making a killing. 

Image Courtesy of aapickleaa

Once more, the devil really is in the details. 500gr bigger bag, which cost more, is the same as the Doritos normal bag of, you guessed it, 500gr. When will corporations learn? It’s like they treat their customers like dunces. 

Tadam

72% of American consumers, and over 86% worldwide, have stated that their purchasing resolution has been influenced by the packaging, particularly the design and color scheme. It is the one factor that has carried them to the checkout box if they are undecided. 

Image Courtesy of allegro

Have no idea what TADAM is, but that’s just being mean. You buy a huge box of whatever TADAM is and get the equivalent of a free sample. You know the type, the type they give out at the supermarket for FREE!

Extra Virgin Olive Oil

Design in packaging is a key factor when a consumer decides between getting a product from your company or your competition. By how much? By over 90%.  That’s a huge number and one that the corporations tally into their reports and keep an eye on. 

Image Courtesy of californianjug

Ingredients: 90% refined sunflower oil and 10% Extra Virgin. That’s not extra virgin Olive Oil at all; that’s a travesty that should be considered a war crime. That’s the sort of false advertising and bad packaging that needs a trial. 

Brussels

Packaging in supermarkets and brick and mortar stores is one of the most important factors when it comes to choosing a product. Here they really need to shine. Some products have a much larger price tag because of their packaging. 

Image Courtesy of dailymail.co.uk

Doubt that the company just made a customer. Really doubt it. Just look at that travesty. It’s awful and in really bad taste. Folks at that place ought to be whipped into shape and given a newspaper across the nose. 

University Degree

Some Packaging even costs more than the product itself. But, companies that invest heavily in the packaging, even more than on the product, have had returns on their investment… by over 17%. It has been the reason why some products make it while others don’t.

Image Courtesy of reddit.com/r/ExpectationVsReality

Get an education in the USA is one of the most harrowing things a person could do. Why? The cost can bury you for years. So when something like that package/ad comes up, it really gets your heart fluttering. That is until the tiny, tiny, EQUIVALENT rears its ugly head. 

Candy

61% of consumers interviewed told researchers they are much more apt to repeat a buy of any item if it has a premium package. That in many cases, they love the package more than the item itself. It’s a fact.

Image Courtesy of reddit.com/r/ExpectationVsReality

Let’s be honest, that above has happened to all of us. There really isn’t much to be said. This is why packaging is so important. That photo started to trend, and the company probably saw a huge dip – rightly so – on their sales. 

Slimygloop

76% of consumers have also stated that they define whether or not a product is a luxury item by the package alone. Dark color schemes and lacquered finish paints a determining factor. The size and make also influencing their decision. 

Image Courtesy of reddit.com/r/ExpectationVsReality

The thing about packaging is that the expectation has to meet the reality. To a certain degree, the package often tells a person what sort of product and company they are getting into bed with. That above didn’t “wow” them for obvious reasons. 

Download 

Products, particularly costly ones, have to justify how much the consumer is spending on them. A beautiful package is an easy and impactful way of making up your consumer’s minds for them. It adds allure to the buy and makes it more attractive. 

Image Courtesy of factemoius

In the world of marketing, everything that wraps your product or service is considered packaging. A website is considered packaging. An ad’ packaging. And when you try to download something and find all those false buttons getting ready to infest your computer with adware, it really hurts your copay’s button line. 

Fake Hair

How important is the packaging, you may ask? Well, just to give you an idea, 35% of consumers have reported that they view unboxing videos on the net of a product they want to buy before making their final purchase. 

Image Courtesy of Dailymail.co.uk

The Zone Kaiwai Ni Factory sent out that black Friday sale a couple of years back… The trick… The hair on the screen was fake. When a dubbed consumer tried to wipe off the hair, they would accidentally press on the ad, and it would take them to the company’s checkout. 

The Kettle

There are over a million unboxing videos on YouTube as of today. In 2020 unboxing videos were among the ten most viewed video searches on the net. Each one having thousand and thousands of views. Each one inciting sales. 

Image Courtesy of buzzfeed.com/audreyworboys

This one is just wrong. OK, it hasn’t much to do with packaging, I’ll grant you that… But it was worth a mention. How can you say you offer a free kettle service and then discover that there is a 40 Eur fine if you use it? And a penalty hidden way, WAY, inside the room service menu. 

Box Of Chocolate 

The first unboxing video was done in 2006. An amateur YouTuber uploaded it, and the product in question was the Nokia E61. Sales of the device spiked immediately. Since that moment, companies got into the game and started giving unboxing a great deal of importance. 

Image Courtesy of foozine.com

Life might very well be like a box of chocolates, but even Forrest would have gone bananas if his “you never know what you might get,” ended with the fine fellow’ unboxing a half-empty box. This is sheer trickery at its worse.

Dragon Tattoo

According to Google Trends, searches for the topic – “unboxing” – really took flight in the final quarter of 2006. Nowadays, even big companies are doing their own unboxing videos—companies paying influencers or their own departments for the video. 

Image Courtesy of hummocky

I wonder what the marketing pitch for that publicity shenanigans was? Three guys standing around a tattoo parlor, one goes, “we could put the flier and, like, dress it up as a parking ticket. They will be so relieved that it’s not a ticket that they’ll want a cool skull tattoo.” The other two look at that genius and go “golden!”

Parking Lot

Unboxing videos are so crucial to the sale of a product that companies pay video companies to do various unboxing, under different lights, of their product before the product is released onto the market. They have dozens of possible boxes to play with.

Image Courtesy of reddit.com/r/a*sholedesign

It’s subtle, but that parking lot’s packaging really is deceitful. Just look at the tiny, tiny, tiny print at the bottom. See it? Yup, it’s $4 bucks for TEN MINUTES. Not for an hour… Just for ten minutes, the time needed to just get out of the car.

Easter Bunny

For example, unboxing and packaging are so important that every time an Apple product is released, “unboxing” once more becomes one of the most searched phrases on the net. For weeks it becomes a trend on sites like YouTube. 

Image Courtesy of kenh14.vn/nguoi-dung-reddit

What’s the narrative behind this marketing goldmine? The Eastern bunny got hungry on its way to your home. Decided to have a snack along the way. Couldn’t find an IHOP – get it? – and started sampling his own product?

100%

55% of those who have watched unboxing videos maintain the video influenced them to purchase the product or chose another brand. That it was a key factor in their decision and that it ended up being one of the most important. 

Image Courtesy of kenh14.vn/nguoi-dung-reddit

When did companies start to play around with math? 100% juice… AND other ingredients. What exactly is the numerical tally of that? 100% orange juice, 10% something else, followed by 4% of preservatives? Suddenly we’re dealing with a mathematical head-scratcher of 114%… Is that even possible? Would such a thing be permitted? Wouldn’t the fabric of space and time come crashing down under the madness?

Compostable

40% of customers will share a picture of their package on social media. They will tag the company, and in many cases, they influence further sales of said product. That’s why companies require their packages to be unique and heavily branded.

Image Courtesy of reddit.com/r/EgregiousPackaging

WRAPPER NOT RECYCLABLE. Really, what is up with companies playing fast and loose with percentages? 100% is just that! 100% percent… there really is no leeway on the subject. How much could it have cost McDonald’s to have a compostable bag?

Emergency Alert

Right now, on Facebook or Instagram, there’s a really good chance that a friend of yours or a contact is sharing a picture of something they just bought with the package at the forefront. Highlighting the product and the package. 

Image Courtesy of maxtjayne

The above is a clear example of why you should always rethink your marketing efforts. That’s just wrong on so many levels. How can you sell peace, meditation, serenity by broadcasting a HUGE RED emergency Panic Alert System? Do they even know their product? 

Hey, Be Happy!

People that are keen to share this “wow” factor have described the feeling of uploading the picture to the same they get whenever they share something intimate or beautiful. It’s the equivalent of sharing a sun-rise or a kitty pic’.

Image Courtesy of motika.com.mk

This sort of packaging from above really doesn’t nail it. Nope, it doesn’t even come close. How can you be happy and content with your purchase when you feel as if the company has sort of bamboozled you and ripped you off all at the same time?

Box Of Chocolates 2

50% of shoppers will tell their close relatives about a product if the package is nice. 70% would recommend the said product if it came in a branded package. They influence buying trends within their group only if the package was impressive. 

Image Courtesy of boredpanda.com/deceptive-packaging-design

Not only is the package from the above pic’ incredibly cheap-looking, but the company had the audacity to do that! To trick their clients by arranging the chocolates in such a manner as to appear that there are more than there actually are. It’s the basest form of lousy packaging. 

The Deodorant

Great packaging is one of the most powerful marketing tools used by a corporation right now. It has become an essential piece of their arsenal and one they heavily invest in. Each year companies redo their packages for their flagship products.

Image Courtesy of pholder.com

This is a common complaint among deodorant buyers, the fact that the stick is generally much smaller than the package. You can check out whether or not you’re getting cheated simply by doing like this fine fella’ and holding the company up the the “harsh light of the truth.”

Copper Knife

67% of American buyers say Paper and Cardboard based boxes make a product more attractive. That number skyrockets if said materials are decomposable or recyclable. Plastic is one of the most hated packaging materials out there nowadays. 

Image Courtesy of reddit.com/r/CrappyDesign

Most of us aren’t metallurgical experts. If a knife is shoved into our back, we can hardly be expected to tell whether it’s stainless steel, aluminum, or adamantium. BUT if the company advertises its Copper Knives and then sells you a stainless steel one, you know that something is amiss.  

Hershey

Plastic, consumers have commented, makes the product look cheap. For example, Levi’s jeans sales went down during the COVID pandemic because they started to ship their product in plastic bags. Well designed but wrapped in plastic all the same. 

Image Courtesy of buzzfeed.com/christopherhudspeth

Hershey… really… have you no shame? Hershey is one of the biggest chocolate factories in the world, and we really expected better from them. What, were the Umpa Lumpas out on a break that day? Did they run out of chocolate? 

Pizza

Meanwhile, sales of ZARA products went through the roof on account of their luxury packages and boxes. Many viewing them as little gift-wrapped pieces. Made out of recyclable cardboard and with bows on top. They became a major trending topic. 

Image Courtesy of buzzfeed.com/de/jamiejones

What sort of cheapskate company are you running where something like that pictured above is a common practice? You never try a person’s patience, let alone their love for a cheese and meat covered pizza pie. Three pepperonis plus hiding your chicanery under the packaging. 

Sandwich

89% Of Americans surveyed like “simple” well-thought-out packages. Packages that have less material and where no space is wasted. They like to open their product and feel that there are no leftovers. They hate unnecessary additions and wasted goods. 

Image Courtesy of cheezburger.com

It’s rather common for a product to bulk up their sense of being and appear much cooler with their fresh packaging… But, that above is just wrong on so many levels. It’s selling a horse and then trying to pass off a mule. 

Sausage

36% Of Americans are disgusted and repulsed by packages that are too big, compared to the product, or that have too much material. For example, Sony headphones have a packaging problem due to their need to include HUGE instructions. Apple headphones don’t include instructions and save up on packaging. 

Image Courtesy of kenh14.vn/nguoi-dung-reddit

We have always had a love-hate relationship with sausages and the packages they come in. Sometimes things like that above are bound to happen. The VEGAN veggie salami carefully packaged in such a way as to appear taller and fuller than it actually is. 

Box Of Chocolate 3

Paper over synthetics like plastic is no longer just a question of being an eco-friendly decision, but an aesthetic design choice. Consumers prefer the feel of cardboard over that of plastic, and trends have constantly alerted companies of this preference. 

Image Courtesy of reddit.com/seenitcoming

And it’s not just small companies and tiny corporations that try to pull the wool over their consumer’s eyes… NOPE… It is titans and leading Fortune 500, like Mars. Everyone tries to trick the consumer with faulty packaging. Like that above, the M&Ms box sold as much larger than its bag at a greater cost… yet still containing the same amount of chocolate inside.

One A Day

Headphones, one of the most bought products in the tech’ world, have always seen a predilection towards plastic. Companies now have to make a distinction between premium models which they encase in cardboard-based boxes and lower tied models which they frame in plastic. 

Image Courtesy of reddit.com/r/onejob

When did One a Day actually turn out to be two? The whole concept and premise is that you only have to eat or chew One supplement per day… Not having to read the fine print at the back and notice that it’s a two chewable approach.

Vitamins

49% of shoppers are willing to pay more for packages. A tiny bit more. They would rather shell out a couple of extra bucks than have to deal with a box or plastic encasing that doesn’t meet their standards. 

Image Courtesy of izismile.com/

Enriched with vitamins… Flip to the back, and BOOM! Enriched vitamin suddenly means 0% Vitamin A; 0% vitamin C; 0% Calcium; 0% iron. It includes some ingredients, but in such small amounts, it can’t actually display them on its nutritional chart.

Climbing Rope

The story of packaging began about 3.500 years ago in the desert of Egypt. The first packages were made out of glass. Glass, which was first used as a pot, was created from a mix of melted limestone, soda, sand, silicate and later shaped into the packaging.

Image Courtesy of skoften.net

When is a climbing rope not a climbing rope? It says, really really, really small, “Not suitable for climbing.” At least the packaging didn’t trick and mislead… Could you imagine if they when and plastered a climber using their product on the front? 

Snickers

Moving from Egypt to China, the container evolved independently and was made out of mulberry bark. Here packaging was mostly made out of reusable wood, and in many cases, it ended up introducing bacteria into the food items stored within. 

Image Courtesy of thechive.com/

We have so many chocolate and chocolate brand snake oil tactics in this entry that we’re simply stunned at the level of horseplay and chicanery most cocoa factories do. Just take a look at what Snickers is peddling as two bars in one. 

The Panda

Food, drinks, and user consumable goods were mostly traded in unbranded sack clothes, glass bottles, and tin containers. This was the norm until the late 19th century. Until this time, most companies didn’t really give branding too much thought. 

Image Courtesy of standby.soup.io

This packaging is foul, full of trickery and deception… It’s also incredibly savvy. You have to take your hat off and salute the marketing genius that came up with that. I mean, it’s so perfectly crafted that you can hardly believe it. 

Shrimp

Packaging really became a hit due to wars. Soldiers needed food on the frontline, food that wouldn’t rot and was easy to transport And the army, after all, marches on its stomach. Napoleon made the first big push by prescribing canned, sealed food for the ranks. 

Image Courtesy of mizukawaseiwa

Folks love their jumbo shrimps; they are one of the most celebrated foods our there… Their oxymoron nature cementing them in any pantheon. So it’s no wonder that many companies used false packaging tactics to get their clients to purchase their product above those of the competition. 

Optional

Napoleon Bonaparte was desperate and came up with a 12 thousand Franks reward prize to the individual who could come up with a method to protect his army’s food supply… The man was seemingly unaware that such a method already existed. 

Image Courtesy of reddit.com/r/ExpectationVsReality

When did optional become compulsory and necessary? Sometimes these huge corporations need to invest less in their marketing execs and more in a dictionary. These sorts of tactics make no sense in the long run, and all they do is exasperate the client. 

Dental Notice

The composition of the tin sheet was born in Bohemia in 1200 A.C. Later. in the opening of the 14th century, tinned food cans started to be used. In the beginning, they were kept secret, and few knew of their existence. 

Image Courtesy of reddit.com/r/ExpectationVsReality

Packaging a service like it’s a bank statement or an overdue note of credit is just bad taste. It’s the worse thing a company can do. The first thing they teach you at Marketing School, always start off on the right foot. This dentist needs to rethink his publicity strategy ASAP. 

Labels

Nikolas Appert from Paris went up to the titan and presented what the Bohemians had already concocted, the tin can… Viola! The man won the price and made history. It was a state secret, and Napoleon thought only he knew about it.

Image Courtesy of VA3official

It has become abundantly clear that products love to play with their labels through this article. As a consumer, you have to keep a sharp eye on their tactics and always be aware that things, like the one above, are common practices. 

Dove 2

A year later, an English man Peter Durant, not only presented the army the same idea, but he went and patented the cylindrical can and the process of making them. For years he grew fat and rich off that “invention.” 

Image Courtesy of yaplakal.com

Dove really has an issue with trying to trick their clients. This is the second entry from their company in which they have used false packaging tactics to deceive. Notice how they always, some way or another try to give their clients less bang for their buck.

NERF

Design and branding became a big thing in the late 1890s when NABISCO created its first branded consumer package. It turned out to be such a huge hit that many other companies had no other choice but to soon followed suit. 

Image Courtesy of yaplakal.com

When you’re a kid, your world is perfect; nothing can shatter your sense of wonder… Until your favorite toy company tries to skip town with part of your allowance. NERF really took the cake with that pic’ up above. 

Cutter

Plastic packaging had begun to be used extensively after the 1950s. Towards the tail-end of the 70s, plastic packaging became the go-to material for most things. The sector began to grow, and the material was used for virtually anything and everything.

Image Courtesy of twitter.com/emmajnicholls

Irony thy name is Stop Struggling Cutter. This one is a whole stand-up comedian’s set in the making. It’s just a bombastic perfect storm of irony… You don’t even need a punchline, the pic’ the product and the plastic packaging are the butt of the joke. 

Campbells

In the late 90s and early 2000s, the main packaging material was plastic. It was the workhorse. Nonetheless, due to increased environmental awareness and other factors, cardboard started seizing the headlines and a demand for change was the new norm of the day. 

Image Courtesy of reddit.com/r/as*holedesign

This is the reason why consumers have trust issues. How can your can of soup with 40% more product look exactly the same as your can with 30% more product? Not only that but how can it sport the same amount of soup?

Pizza 2

Packages began as simple containers for transporting food. Food is one of the most important and perishable items on the market. Everything else didn’t need a box or a protective seal. Food did need a container to protect it.

Image Courtesy of imgur.com/unknown

How much is a slice of pepperoni? Really, it is like gold? Is there only a limited amount of it on the planet? We’re only asking cause’ this is the second picture of a company swindling clients off their hardened slice of peppered salami.